How does push notifications increases user engagements?

Based on multiple sources, Gary Thuerk (dubbed the 'Father of Spam') released the first mass promotional email around 1978 when he forwarded an email to around 400 people advertising some modern devices for Digital Equipment Corp. 

It was an uncommon strategy, and it was a huge success resulting in sales valued more than $12 million. 

It's reported that more than 200 billion emails are sent each day in 2020.

Do not mistake me. Amid all of those numbers, email is still effective. The reality is it's just not about as powerful as it was once. But that's okay. Web push notifications is a new channel on the block. You will stand out from crowded email inboxes with web push notifications, and also do not need to worry about getting trapped in a spam folder of the user's inbox.

As per the studies, after accepting push notifications, average users open an app or website more than 14X a month.  In addition, authorized users were 3 times more active with the websites and applications, and 65% of users returned to the app/website 30 days later. After 90 days, 1/3rd of the users who approved push notifications were active, but only 11% of users were inactive.

To get more clarity on how push notifications are better options than email marketing, below are the top 5 reasons proven by some of the top SEO services.

1. User can’t provide fake subscription detail

The fact that the end device like mobile or platform like web browser helps to manage the subscription on the user's behalf is not only perfect for the user but also for you as the marketer. This means they are unable to provide false contact information.

2. Push notifications get delivered instantly.

The majority of users check their Inbox one to three times a day. But if you're sending an email you're at the subscriber's whim to determine when to read your email. 

And it's not necessarily a bad thing about that. It's just the way that email operates. 

 But we need to notify subscribers about any important update or message. Now anything,  Maybe a live video broadcast has already begun? Maybe you want to demonstrate the urgency of closing the e-commerce sale online? 
That's where it can shine with push notification. 

Push updates are automatically sent on the front screen of the user's device instantly.

3. No forms, subscribe in one click

How many clicks a user has to do to get his/her email to get subscribed?

When we track carefully it takes 12X more time to subscribe via email rather than push notification.

4. No design templates required

Prior to actually sending out an email newsletter, I seem to need a lot of time. It's a lot of work, like to write an attractive lines, design an eye catchy templates, Select amazing pictures, etc. ,As all push notifications are bite-sized, no need to prepare special design, content or media for it  because the end devices and the web browsers manage how the updates appear.

5. One can not sell the subscriber's details like emails

This website and apps effectively receive a unique code after a user has subscribed to a push notification channel, that gives them permission to send updates to the user. A corresponding key is attached to that code, which must be used together to submit any updates. The key, however, is never seen publicly, so the code is useless without it.

What that actually means is, nobody can purchase, distribute, or transfer their subscriber's details without sharing their own private key.

Conclusion

The five reasons mentioned above in this article have made it very clear how effective the push notification in website or mobile apps is and how it can help keep users engaged and improve user experience.